Objectives

Rob Gronkowski came and did a free workout session for the public in Boston, and CBD Medic hired us to cover it. They wanted to create some content around the event for social media that could raise awareness of the new partnership with Gronk.

Challenges

There were tons of people there, and not a lot of time to film so we had to be agile! It was very spontaneous, so we had to shoot it documentary style with ideas coming on the fly.

Outcome

We had such a blast, we over-delivered with not only one…but three videos! We created a 60 second recap of the event, a 30 second Gronk focused video, and a 15 second ad.