In digital marketing, most people use a “Sales Funnel” process to close deals. A sales funnel is a model that describes how a customer makes their decision to eventually buy.

Video can be a great fit for any sales process, and even help you close deals faster! It’s critical that you create your videos with the sales funnel in mind so you can know exactly where each video fits into the buyer’s journey.

This allows you to strategically target people who are in different parts of the sales process, so you’re giving them the most relevant information at the right time. Today I’m going to show you how to fit video into each step of the funnel.

Without this knowledge, you could be wasting a lot of time and energy on irrelevant videos that won’t drive your business forward!