Objectives

Hi Marley wanted to introduce their insurance communication app using a combination of animation and screen capture. We wanted to walk the viewers through a few of the apps possibilities, while keeping it engaging with a storyline.

Challenges

The app was in development, so we had to work with screen capture video sent in from the developers. While we like having high resolution files, we can make due without them!

Outcome

We put together a simple animation that shows a few of the app’s features while tying it together with a story. Hi Marley used this video as part of their marketing and investor pitches, and closed $8.7 million in its Series A funding round.