Objectives

Integrated Monitoring has a very valuable and complex product that requires some technical know-how to install. To make sales, the CEO would travel with the device to clients and trade shows and explain how to set it up in person. He wanted to cut costs and save time by creating a video that could instruct his customers without having to lug everything around.

Challenges

There were a lot of pieces to this product. Some of it was hard to show on video, so we had to get a bit creative and do everything in stop-motion.

Outcome

We had a great session in Somerville Studios on their white backdrop, and got some really cool shots. We utilized a cake turner, motorized dolly, and lots of lights to give the product some life. From the footage we also created some social snippets and tradeshow purposes. This video has helped them save a lot of time and money on travel, and allows them to scale up on sales operations.