Objectives

Every year at the IYRS graduation, students launch the boats that they built for the first time. I work with Sean McVeigh Media to capture the event, and this year I was in charge of the edit as well. We wanted to tell the story of three different students going through the program to add a bit of a personal touch to the traditional graduation video.

Challenges

We’ve done these videos a few years in a row, so we’re always tasked with the challenge of how to make it better, and different from the year before. This time we took the approach of highlighting three students, which gave us a unique story to tell.

Outcome

We got some really great shots from the boat as well as on the ground. We were able to create a dynamic and cinematic video to celebrate this year’s graduating class. IYRS used the full video on their website, and in their email and social marketing. We also delivered a one minute version suitable for Instagram. These videos are a great way to attract new students to the school.