Objectives

Sqrrl wanted us to create a series of full length online courses about threat hunting. They were meant to educate their audience about cyber security as a whole, not specifically related to their product. The goal was to increase brand awareness, while providing useful information to potential customers that you can’t find anywhere else.

Challenges

Each course was filmed in a different location and required travel. We filmed in Massachusetts, Virginia, Colorado and Georgia. The challenge was flying to each location with all of our equipment and a full backdrop with a skeleton crew of two people. We made it work with LED lights and DSLR setups to keep everything confined to a few bags. Yay modern technology!

Outcome

Even under a tight budget, we were able to travel all over the country and produce a series of professional looking courses. Our small crew and compact equipment allowed us to film in hotel rooms and our talent’s houses, while still maintaining that professional studio quality look. The courses were a useful tool for educating customers and gaining new leads.