Objectives
Sqrrl’s threat hunting app simplifies the very complicated process of analyzing data. We needed to show how intuitive their app was, while showcasing some of the leaders behind the product for brand transparency.
Challenges
What they do is very complex, so the challenge was making a video that was digestible to the average consumer, as well as highlighting some of the key features for the tech savvy.
Outcome
This video was highlighted on their website, as well as other marketing channels. We continued working with Sqrrl to produce all of their video content aimed at educating their audience on their product, as well as threat hunting in general. They were eventually acquired by Amazon Web Services. (Success!)