Objectives

One of the questions Dan gets asked the most is “How high can you stack with Winebars?”. We wanted to have fun with this, so we ran an experiment to find out! The goal of the video was to show how well Winebars could hold up, and provide the backers with some entertainment (and reassurance of how awesome they are) during the Kickstarter campaign.

Challenges

This was a big production, so scheduling everything and getting everyone on board was a challenge. There were a lot of moving parts, and it more like a TV production than what we usually do. Luckily our crew has a lot of experience making films, so we were able to get everything together smoothly.

Outcome

We got an amazing video out of it, and even invented a new game! In just two days, we were able to capture a ton of photo and video content for them to use across all marketing channels. The feedback was amazing and the video was a perfect boost during the Kickstarter campaign, which exceeded it’s goal at 150% funding!